copywriting and wireframing
For Partnership for Families, I worked with a web developer to build out multi-page wireframes and create evocative, mission-driven website copy. This included vision statements, slogans, headers, program brochures, and calls to action.
In order to create the proper tone and voice for each element of copy, I conducted informal interviews with the executive director and observed the organization's workflow in action. This also entailed attending program events and facilitating brief interviews with users (e.g. parents) and partner organizations (e.g. Virginia Department of Health).